Job Description: 
As the Head of Growth Marketing at Spacetoon GO, you will play a pivotal role in leading all marketing efforts aimed at driving user acquisition, engagement, retention, and revenue growth. You will spearhead the growth marketing strategy, leveraging data-driven insights and innovative approaches to maximize user acquisition and revenue generation.

Key Responsibilities:

1. Growth Marketing Strategy:

   • Develop and execute a comprehensive growth marketing strategy aligned with business objectives.

   • Identify growth opportunities and implement initiatives to drive user acquisition, engagement, and retention.

2. User Acquisition:

   • Lead efforts to acquire new users through various channels, optimizing for cost-effectiveness and ROI.

   • Utilize data analytics and performance metrics to refine user acquisition tactics and strategies.

3. User Engagement & Retention:

   • Develop strategies to enhance user engagement and encourage retention through personalized experiences and targeted campaigns.

   • Implement initiatives to reduce churn rate and increase customer lifetime value (CLV).

4. Product & Market Expansion:

   • Collaborate with product teams to drive product enhancements and expansions, identifying opportunities for market growth.

   • Explore new markets and regions for expansion, developing tailored marketing strategies to penetrate new markets effectively.

5. Marketing Data Analytics & Reporting:

   • Utilize data analytics tools to track, analyze, and report on key marketing metrics and performance indicators.

   • Translate data insights into actionable recommendations to optimize marketing campaigns and strategies.

6. Partnerships & Alliances:

   • Identify and cultivate strategic partnerships and alliances to enhance brand visibility, reach new audiences, and drive growth.

   • Collaborate with external partners to develop co-marketing initiatives and promotional campaigns.

7. Brand Development & Positioning:

   • Develop and maintain the Spacetoon GO brand identity, positioning, and messaging across all marketing channels.

   • Implement brand-building initiatives to increase brand awareness, reputation, and relevance.

8. Team Leadership & Development:

   • Lead and mentor a team of marketing professionals, fostering a culture of collaboration, innovation, and continuous learning.

   • Provide guidance and support for team members' professional development and growth.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• +6 years of experience in marketing roles, with a focus on growth marketing and user acquisition.
• Proven track record of driving significant user growth and revenue expansion in a digital or e-commerce environment.
• Strong analytical skills and proficiency in marketing data analytics tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic startup environment.