Join us and lead our social media with bold vision, spark trends with Spacetoonish flair, inspire a creative team, and craft content that makes our brand impossible to ignore.

Key Responsibilities:

1. Market Research & Analysis

• Competitor Benchmarking : Continuously analyze competitors’ social media presence, influencer partnerships, content strategies, and engagement.
• Audience Insights: Research audience behavior, preferences, and trends to create resonant content and identify relevant influencer voices.
• Social Listening: Monitor digital conversations and feedback about Spacetoon Go, fan communities, and cultural signals to uncover insights.
• Trend Analysis: Track platform updates, digital trends, and fan-driven content to inform creative strategy and adapt quickly.
• SWOT for Social: Conduct regular SWOT analyses specific to Spacetoon Go’s digital presence to support strategic growth and content focus.

2. Strategic Planning

• Social Media Strategy: Lead the design of platform-specific strategies to promote Spacetoon Go’s content (anime, cartoons, originals).
• App Promotion Strategy: Build strategies that drive engagement and downloads of the Spacetoon Go app across digital platforms.
• Platform Strategy & Innovation: Stay ahead of algorithm changes and format updates, constantly evolving tactics to increase engagement and discover ability.
• Content Calendar Ownership: Develop and oversee a strategic content calendar tied to content releases, cultural moments, and platform behaviour.

3. Campaign Development & Execution

• Campaign Management: Set KPIs, plan, and manage social media campaigns from ideation through performance reporting.
• Influencer Marketing: Identify, partner with, and manage influencers who align with the Spacetoon Go brand, building campaigns that boost reach and credibility.
• Cross-Team Collaboration: Align with internal marketing, PR, and creative teams to ensure unified brand messaging and campaign execution.

4. Creative Oversight & Content Production

• Creative Supervision: Guide the development and review of all social media content to ensure creativity, accuracy, and brand consistency.
• Team Leadership: Lead and mentor the social team, setting clear creative standards and workflows to produce standout digital content.

5. Publishing & Community Engagement

• Scheduling & Execution: Oversee the rollout of content across all platforms in line with the content calendar and strategic goals.
• Community Engagement: Foster a vibrant online community—engage with fans, respond to comments, and spark conversations.
• Community Management & Moderation: Monitor discussions, enforce guidelines, and ensure a safe, inclusive, and brand-positive environment across all social channels.

6. Performance Monitoring & Optimization

• Metrics Tracking: Track engagement, reach, growth, app downloads, and content performance across platforms.
• Strategic Adjustments: Use insights to iterate on content types, posting times, and platform-specific tactics.
• Platform Testing: Lead experimentation with new features, creative formats, and digital tools to stay competitive and innovative.

7. Team Leadership:

• Lead, inspire, and mentor the Social Media team fostering a culture of continuous learning and trend awareness. Monitor individual performance, evaluate ROI, and develop clear succession plans for growth

Qualifications & Requirements

• A deep passion for anime, cartoons, and original digital content creation is a great advantage.
• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of proven experience in social media management, preferably in the entertainment or advertising sectors.
• Demonstrated success in running social media campaigns across platforms such as Instagram, Facebook, TikTok, X (Twitter), Snapchat, LinkedIn, and others.
• Proficient in using social media management tools like HubSpot, Hootsuite, Metricool, or similar platforms.
• Strong knowledge of social media analytics and performance measurement.
• Hands-on experience in planning and executing paid social media campaigns.
• Ability to build and maintain long-term relationships with influencers and brand ambassadors.
• Excellent leadership, organizational, and communication skills.