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Spacetoon Go career site
Marketing · Cairo, Egypt

Sr. Performance Marketing Manager

Role Summary

Lead Spacetoon GO’s growth engine across paid acquisition + app store growth + web organic performance, driving subscriber acquisition, trial-to-paid conversion, retention impact, and CAC/LTV efficiency. You’ll own strategy, execution, testing, and measurement across channels while working closely with Product, Data, Creative, and Content teams to scale subscription growth.

Key Responsibilities

  • Own the subscription growth strategy end-to-end: acquisition, conversion, and efficiency (CAC, payback, LTV), aligned to monthly/quarterly targets.

  • Plan and scale paid acquisition across Meta, Google (UAC/Search/YouTube), TikTok, Snap, and other relevant channels, with disciplined budget pacing and ROI management.

  • Build and optimize full-funnel journeys: install → onboarding → trial start → payment → renewal, partnering with Product to improve conversion rates and reduce churn leakage points.

  • Drive a high-velocity testing roadmap across creatives, audiences, bidding, app store pages, landing pages, offers, and subscription packages—turning results into repeatable playbooks.

  • Lead performance creative direction with Designers/Creative: define briefs, hooks, messaging, and iteration cycles based on data (thumb-stop rate, CTR, CVR, CPA).

  • Own measurement and data integrity across mobile + web: GA4/MMP events, pixel/CAPI, SKAN/ATT realities, attribution model alignment, and clean UTMs.

  • Build executive-ready reporting (weekly/monthly) and performance narratives: what happened, why, what we learned, and what we’ll do next.

  • Make ASO a growth lever by owning/store-driving: keyword strategy, creatives (icon/screenshots/video), localization, ratings/reviews strategy, and conversion rate optimization on store pages.

  • Improve SEO-driven acquisition by partnering with Content/Engineering to grow organic sessions and conversion: technical hygiene, keyword targeting, landing page structure, content briefs, and measurement of organic-to-subscription conversion.

  • Collaborate with CRM/Lifecycle teams to strengthen retention economics: retargeting, win-back, and lifecycle-trigger alignment (push/email/in-app), focused on subscriber quality not just volume.

  • Manage external partners (agencies, networks, platform reps), negotiate value, and enforce performance standards; mentor junior marketers and raise team execution quality.

Success Metrics (What “Good” Looks Like)

  • Lower CAC / CPI while maintaining or improving subscriber quality

  • Higher trial start rate, trial-to-paid conversion, and renewal/retention impact

  • Improved payback period and LTV:CAC ratio

  • Increased store page conversion rate and organic installs via ASO

  • Growth in qualified organic traffic and SEO-to-subscription conversion

  • Experiment velocity (tests shipped) and learning adoption into always-on campaigns

Requirements

  • 5–8+ years in performance/growth marketing, with strong experience in apps and/or subscriptions (OTT/VOD is a big plus).

  • Hands-on expertise with Google App Campaigns (UAC), Meta Ads, and at least one additional growth channel (TikTok/Snap/YouTube).

  • Strong mobile measurement knowledge: MMPs (AppsFlyer/Adjust), GA4, event schemas, UTMs, SKAN/ATT constraints, and conversion APIs.

  • Strong analytical skills (Sheets/Excel, dashboards), able to translate data into clear decisions and prioritization.

  • Proven ability to run structured experimentation and optimization at pace.

  • Excellent communication and cross-functional collaboration (Product, Data, Creative, Content).

Nice to Have

  • Experience with localization and multi-market growth (MENA/Turkey etc.).

  • Familiarity with app paywalls/pricing tests, bundles, and offer strategy.

  • Knowledge of incrementality testing, MMM, or geo-lift experiments.

  • Agency management experience and/or past agency background.

Competencies

  • KPI-driven with strong ownership and bias-to-action

  • Balanced creative + analytical mindset

  • Strong attention to tracking accuracy and attribution realism

  • Builds systems (dashboards, playbooks, SOPs) not just campaigns

  • Comfortable in a fast-changing environment with ambitious targets

Department
Marketing
Locations
Cairo, Egypt
Employment type
Full-Time
Marketing · Cairo, Egypt

Sr. Performance Marketing Manager

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